Creative & Digital Media
Creative & Digital Media
Content Manager
Shape the content people see online, in a region home to MediaCity and a thriving digital sector.
Content managers plan, create and look after the words, images and video on websites, apps and digital services. They make sure content is clear, accurate, accessible and useful to the people who need it. Greater Manchester has a large digital and creative sector, centred on MediaCity in Salford and Manchester city centre. Content roles come up at broadcasters, digital agencies, tech firms, universities, councils and the NHS.
Salary in Greater Manchester
- UK range: from about £25,000 for new starters up to £40,000 for experienced content editors and managers
- Pay in Greater Manchester is broadly in line with the national range; lead and senior content roles can pay more
- Typical hours are 35 to 40 a week, with hybrid and remote working common
Career path
- Getting started: content assistant, junior editor or apprentice, for example through a Level 3 Content Creator apprenticeship
- Content editor or designer: researching, writing and publishing content and keeping it up to date
- Content manager or lead content designer: setting content strategy and managing a team or website
- Next steps: web content manager, service design, accessibility specialist, or freelance work
How to get started
A digital or computing qualification, a content apprenticeship, or experience writing for websites and social media are all good starting points. Building a portfolio of your work helps. Use the View Courses button to see GMIoT courses linked to this career.
Salary figures are a guide, based on National Careers Service data for 2025 to 2026. Actual pay varies by employer, sector and experience.
Key Responsibilities
Research what users need from a website or service
Write, edit and publish content to style and accessibility guidelines
Commission content from writers and other teams
Manage content using a content management system (CMS)
Plan strategies to grow and engage audiences
Analyse data and reports to improve content
Skills Needed
- Excellent writing and editing
- Attention to detail
- Understanding of digital media and audiences
- Confidence with content management systems
- Data analysis and reporting
- Teamwork and communication
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Creative & Digital Media