Creative & Digital Media
Creative & Digital Media
Digital Marketing Coordinator
Plan and run online campaigns in one of the UK's biggest digital and creative cities.
Digital marketing coordinators help plan and run online marketing campaigns across websites, social media, email and search. They create content, schedule posts, track results and support marketing managers. Manchester has one of the biggest digital and creative sectors in the UK outside London, with agencies, e-commerce brands, broadcasters at MediaCity and in-house marketing teams all hiring.
Salary in Greater Manchester
- Starting pay: digital marketing coordinators in the UK earn an average of around £24,000, with most between £19,000 and £32,000
- Progression: marketing executives and managers earn up to about £50,000 with experience
- Pay in Manchester is broadly in line with these figures, with higher salaries at larger brands and agencies
Career path
- Getting started: marketing assistant or apprentice, for example through a Level 3 Multi-channel Marketer apprenticeship
- Digital marketing coordinator or executive: running campaigns, creating content and reporting on results
- Digital marketing specialist or manager: leading campaigns or specialising in areas such as SEO, paid social or analytics
- Next steps: marketing manager, online marketing manager, marketing director, or freelance consultant
How to get started
Apprenticeships are available at Level 3 (Multi-channel Marketer), Level 4 (Marketing Executive) and Level 6 (Digital Marketer). A digital qualification and a portfolio showing campaigns or social content you’ve worked on will help you stand out. Use the View Courses button to see GMIoT courses linked to this career.
Salary figures are a guide, based on National Careers Service and PayScale data for 2025 to 2026. Actual pay varies by employer, sector and experience.
Key Responsibilities
Plan and schedule campaigns across social media, email and websites
Write and edit content in line with brand guidelines
Research market trends and monitor competitors
Track campaign results and analyse data
Help manage marketing budgets and events
Work with clients, agencies and internal teams
Skills Needed
- Creative writing and content skills
- Understanding of social media and digital channels
- Data analysis and reporting
- Organisation and time management
- Communication and teamwork
- Confidence with marketing and analytics tools
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Creative & Digital Media